About Us

The Team

We are a close knit team at Pure Choice, and we work hard together to make sure we deliver top class service in all aspects of our business, from initial contact through to installation, and then on to after-sales care and maintenance.

Richard Bisgrove is the company founder and oversees all aspects of the business.

Michael Horsell, Robert Stevens and Trevor Hazelwood are our three roving workers. They deliver salts, exchange filters, assess properties for suitable systems, carry out regular servicing - even if the unit was not purchased from Pure Choice. They are not limited geographically, and they cover all areas, not just those local to our office.

Sue Fuller is our delivery co-ordinator. She schedules routes for our drivers, receives telephone orders and is our appointments co-ordinator. She is always happy to help, whether you are an existing Pure Choice customer, or a prospective one. Even if you already have a unit she is happy to discuss future servicing and maintenance with you.

Tracey Bisgrove - what doesn't Tracey do? As well as being Richard's wife she is a director of Pure Choice Ltd. Tracey works from Head Office and is a multi tasking, key member of the team. She deals with telephone enquiries, orders, commercial and domestic customers, forward planning, scheduling and a myriad of other things.

Adrian Davis is a trusted installer who will come out to fit your system on our behalf. He is a seasoned craftsman with all round ability. Most units he installs are completed on the same day, and our customers consistently report that he is, courteous, professional and always leaves the property clean and tidy after his work is done.

The Company

Pure Choice is an innovative and independent company which was created by Richard Bisgrove, a graduate engineer. After becoming disenchanted with his original career path Richard decided to strike out and do something a little different. Utilising his engineering skills he served an informal apprenticeship as a sub-contractor in the water treatment industry. After refining his skills and developing a broad product knowledge he decided to 'go it alone'.

Pure Choice was the result. It was formed in 1990 and became a limited company on 1st December 1999. The business has continually expanded and has a large portfolio of customers, both commercial and domestic, including those who have a private water supply - wells, boreholes, etc..

Pure Choice is a company that prides itself on its reputation for excellent customer service and a high quality after-sales service that is second to none. You can rely on Pure Choice to deliver the perfect solution to your individual needs. How is this achieved? By paying attention to detail, being truly independent and offering impartial advice on the best product for your needs. Every client has different requirements; we make sure that you will always get our best possible service, from initial contact through to installation and beyond.