About Us
Independent Water Softener Specialists in South West England
Pure Choice Quality Water Treatment is an independent water softener and water filtration specialist serving homes and businesses across South West England. Our recommendations are always impartial and tailored to your specific needs, water quality, and budget. We supply and install a wide range of high-quality water softeners and drinking water filtration systems from leading UK brands.
We are proud members of the Checkatrade and Which? Trusted Traders endorsement schemes, with verified membership since 2013. Our reputation is backed by hundreds of genuine customer reviews, including more than 460 reviews on Checkatrade, reflecting our consistent service quality and customer satisfaction.
Areas We Cover
We provide water softener installation and servicing throughout:
Bristol, Bath, Somerset, Wiltshire, Swindon, Dorset, Avon, Devon, and Gloucestershire.
If you are searching for a water softener near you in the South West, our local engineers are on hand to help.
Established Local Experts Since 1990
Established in 1990, Pure Choice Quality Water Treatment has grown into a trusted local provider of domestic and commercial water treatment solutions. We work with a broad range of clients, including local councils, fitness centres, nursing homes, hotels, restaurants, and launderettes, delivering reliable water softening and filtration systems across the region.
Since 2015, under new management, we have continued to expand our services while maintaining the high standards our customers expect.
Professional Installation & Ongoing Support
At Pure Choice, we are known for excellent customer service and dependable after-sales support. Our fully qualified engineers design and install solutions that are tailored to your property, water hardness levels, and usage requirements. As independent specialists, we provide honest advice to ensure you receive the most suitable water softener or filtration system for your home or business.
From your first enquiry through installation and ongoing maintenance, we are committed to delivering a professional, friendly, and reliable service.
Our dedication is reflected in the loyalty of thousands of customers across the South West of England.

