Articles
The UK’s Changing Water Landscape: Why Water Hardness and Quality Are More Critical Than Ever in 2026
The conversation around British tap water has changed dramatically. While water quality and “water security” have dominated front-page headlines due to landmark government legislation, aging networks, and the introduction of...
The "Forever Chemical" Warning: What the UK Parliament’s Latest Report Means for Your Home
PFAS pollution For years, the term "PFAS" (Per- and polyfluoroalkyl substances) has been circulating in scientific circles. But this week, the conversation moved from the lab to the halls of...
The Lifeline Under Pressure: The State of UK Drinking Water in 2026
The pristine image of British tap water is facing its most significant test in a generation. While the UK has historically boasted some of the highest drinking water standards globally,...
Enjoy the Softest Water with a Water Softener
Hard water - is groundwater which has a heap of minerals such as magnesium and calcium, which originated from the rock and soil that dissolved in the water before it entered...
Companies ordered to reduce forever chemicals PFAS in drinking water sources.
Today we are sharing some important information regarding "forever chemicals" (PFAS) in drinking water sources across the UK, as recently highlighted by the BBC. Water companies have been ordered to...
Don't leave plastic bottles in a car on a sunny day.
Scientists warn why you should 'never, ever' eat food that's been microwaved in plastic containers, and leave plastic water bottles in a car on a sunny day. Chemicals in our...
Microplastics in our water, food and environment: should we be worried?
Alarming headlines about the health impacts of microplastics in our bodies, homes and environments. So, what's the evidence and how can we reduce our exposure, especially concerning drinking water. Microplastics...
Water Softeners Fitted In Chippenham Are Popular
Water treatment systems, such as water softeners, provide an effective solution to hard water problems in homes across Chippenham and Wiltshire. At Pure Choice, we have helped many homeowners choose...
Professional selling of water softeners is essential.
Why an Independent Expert is Best for Your Water Softener Installation Tackling hard water is a big step for any homeowner. To get the best results, the expertise behind your...
Where is the hardest water in the UK, how it affects you, and what can you do about it?
We wanted to share some important information about hard water in the UK and its potential effects on skin and hair, along with some solutions. The majority of the south...
Water Softener Review
We at Pure Choice are independent suppliers of water softeners and, as a result, we are often asked to help with advice. Historically, Pure Choice has served the West of England counties of Somerset, Devon, Dorset, Wiltshire and Gloucestershire.
The Benefits of Installing a Water Softener in Your Home
Would you like to enhance the quality of water that flows through your home? A water softener system may be a great way to do just that. With multiple advantages,...