UK rivers are widely contaminated with pollution. Which areas are most affected? How to improve your home drinking water? - Pure Choice

UK rivers are widely contaminated with pollution. Which areas are most affected? How to improve your home drinking water?

Is Water Filter a Solution? Can a simple RO drinking water filter help your household to make sure your drinking water is safe and clean? UK rivers are widely contaminated with...
The Commercial and Residential Benefits of Water Softeners - Pure Choice

The Commercial and Residential Benefits of Water Softeners

Electricity and water are vital in the day-to-day operations of commercial and residential facilities regardless of how limited their uses are and the quality of their source. While people generally...
Reduce Bills With a Water Softener for Your Home  - Pure Choice

Reduce Bills With a Water Softener for Your Home 

Hard water contributes to a myriad of problems for homeowners. Water coming into your home harbours various minerals that get deposited in your pipes, appliances, and even on your skin....
5 Reasons Why You Should Invest in a Water Softener - Pure Choice

5 Reasons Why You Should Invest in a Water Softener

Water Softeners If you're still using hard water in your home, you could be missing out on the valuable savings and benefits that soft water provides. Water softeners are investments...
Water Treatment System Installation In Bath - Pure Choice

Water Treatment System Installation In Bath

I wanted to share a photo from a recent water treatment system installation we completed in the lovely city of Bath. Earlier this year, our senior engineer Michael met with...
8 Immediate Effects of a Water Softener in Your Home - Pure Choice

8 Immediate Effects of a Water Softener in Your Home

Rain falling from the sky comes down naturally as soft water. It's only when that clean, pure rain filters through the ground that it picks up minerals like calcium, magnesium,...
Is the Chlorine in Your Water Safe for You? - Pure Choice

Is the Chlorine in Your Water Safe for You?

The use of chlorine is perhaps the most common method of treating water to ensure it is safe and clean. In fact, its use dates back more than a century....
Reasons to Consider Installing a Whole House Water Treatment System: a Water Softener and a Drinking Water Filter - Pure Choice

Reasons to Consider Installing a Whole House Water Treatment System: a Water Softener and a Drinking Water Filter

Unfortunately, the drinking water in the UK often contains hard water minerals and contaminants. Some of these are naturally occurring minerals found in hard water, while others enter the water...
Our latest Customer Reviews: Pure Choice Ltd. - Pure Choice

Our latest Customer Reviews: Pure Choice Ltd.

"Have used this company before and found them to be excellent." 5 Stars Read all our reviews on WHICH?Trusted Traders website "Recently had a water softener installed by this company, having...
Hard Water: More Than a Household Nuisance - Pure Choice

Hard Water: More Than a Household Nuisance

You probably have heard that hard water is a nuisance around the home, causing a visible buildup of minerals on glasses, fixtures, and clothing. But did you know that having hard...
What is water treatment? - Pure Choice

What is water treatment?

Our independent water treatment experts explain. Home Water Treatment Water treatment - is a process of purifying water to enhance its suitability for your needs. While you use liquid H2O...
Got Dingy Laundry? It Could Be Due to Hard Water - Pure Choice

Got Dingy Laundry? It Could Be Due to Hard Water

If your clothes, sheets, and towels seem to have lost their lustre, it could be the water you're using. Up to 60% of homes in the UK have hard or very...